2. Why did you start this business?

I felt a need to take floral design to another level in this area. Therefore, we established a firm that engages flowers with art and interior layout, much like the larger metropolitan areas that host artist like Rebecca Cole, Simon Lycett, Preston Bailey, Grace Ormond, and Carolyn Rohem. Roanoke and surrounding areas now have that anchor destination dedicated to customizing their event.

3. Who designs and creates the floral arrangements?

Myself, and an equally creative, and all around phenomenal staff. When we are together the results are powerful!

4. What is one thing that you would want people to know about floral arrangements for their event?

We do not duplicate events. And we only book one event per weekend. This allows us to stay focused on the one client and gives us the time needed for such exclusive and intensive design work.

5. What type of women in the Roanoke Valley would benefit from the service that you provide?

All women, because our work is not targeted to a particular design style, we do all facets. But I would say primarily women that seek a cutting edge style, whether it be domestic or international flair. Women that want to supersede the standard wedding or event. And certainly women that are not afraid to act on their own individuality.